Analisis strategi pengembangan pada koperasi produsen Andamel Mulyo Abadi Kota Batu

Cooperative is a business entity that owned and managed by its members with the principle of mutual cooperation. With kinship, cooperatives have potential to help community's economy. data in Batu City shows there are only 20 producer out total 208 cooperatives. The purpose this research analyze so it can find right strategy development Andamel Producer order survive be able compete other competitors such as home-scale producers who more numbers. This uses descriptive quantitative method IE QSPM matrix analysis tools. obtained study primary secondary data. Primary through interviews informants, while from literature, journals, books, or articles related topic discussion. results show cooperative chart V where point company Hold Maintenance position. Then, found 3 alternative strategies were prioritized, namely: 1. Maintaining product quality standardization, 2. Empowering younger generation innovations for cooperatives, 3. Innovation focuses on customer service.